Pepperjax - Bold Tastes, Endless Choices Campaign.

Client: Pepperjax Grill

Cast

Cameron Logsdon

Chalis Bristol

Nicole Weber

Don Tavegeous

Executive Producer - Production Company

Jon Hustead

Director

Joshua Foo

Producer

Jesse Hassler

1st AD

Samson Foo II

Director of Photography

Jon Hustead

Lauren Abell

1st AC

Gaffer

Barry Joyce

G&E Swing

Scott Pittock

Food Stylists

Laurie Leahy

Melissa Young

Hair and Make Up

Angie Carraher

Wardrobe

Matt Bailey

Editor

Lauren Abell

Colorist

Cody Jones

Location

Lights On

The Kiewit Luminarium is “a place for people of all ages, identities, and backgrounds to explore astonishing phenomena at the intersection of science, art, and human perception.” Designed by The Exploratorium in partnership with Heritage Services and HDR, the center is a primary attraction on Omaha’s riverfront. The Grid is an iconic feature within the space— a two story, permanent structure that explores the creative problem solving required to take care of our everyday physical environment, from mending clothes to filling potholes. The Exploratorium collaborated with 11 Omaha community members to create this interactive, tactile, and visual experience.

To bring these collaborator’s voices into the exhibit and take visitors out into their worlds, The Exploratorium commissioned a series of short documentary vignettes to play in each section of the grid. Each highlights an aspect of caring for our world through the story of a community member and their organization. The Exploratorium brought Tessa Wedberg on as a consultant in early 2022 to shape the creative approach to the films. They partnered with Jon Hustead's production company to complete the project through final delivery and installation. It was an honor for us to help tell these beautiful stories and celebrate what makes our community great.

Credits:

Jon Hustead — Production Company + Director of Photography

Tessa V. Wedberg — Series Director + Executive Producer

Joshua Foo — Episode Director

Greg LaVern Lilly — Series Producer

Anna Finocchiaro — Photographer

Andre Sessions — 2nd Camera

Sharonda Harris-Marshall — Editor

Sarah Krohn — Post Sound

Thanks to:

Manne Cook

Fabric Lab

Keiria Lowe

Dawaune Lamont Hayes

Preston Love Jr

Kailana Johnson

Kairy Lowe

Cory Vaughan Jr

Kyone Lowe

The Kiewit Luminarium is “a place for people of all ages, identities, and backgrounds to explore astonishing phenomena at the intersection of science, art, and human perception.” Designed by The Exploratorium in partnership with Heritage Services and HDR, the center is a primary attraction on Omaha’s riverfront. The Grid is an iconic feature within the space— a two story, permanent structure that explores the creative problem solving required to take care of our everyday physical environment, from mending clothes to filling potholes. The Exploratorium collaborated with 11 Omaha community members to create this interactive, tactile, and visual experience.

To bring these collaborator’s voices into the exhibit and take visitors out into their worlds, The Exploratorium commissioned a series of short documentary vignettes to play in each section of the grid. Each highlights an aspect of caring for our world through the story of a community member and their organization. The Exploratorium brought Tessa Wedberg on as a consultant in early 2022 to shape the creative approach to the films. They partnered with Jon Hustead's production company to complete the project through final delivery and installation. It was an honor for us to help tell these beautiful stories and celebrate what makes our community great.

Credits:

Jon Hustead — Production Company + Director of Photography

Tessa V. Wedberg — Series Director + Executive Producer

Joshua Foo — Episode Director

Greg LaVern Lilly — Series Producer

Anna Finocchiaro — Photographer

Andre Sessions — 2nd Camera

Sharonda Harris-Marshall — Editor

Sarah Krohn — Post Sound

Thanks to:

Laura Thompson

University of Nebraska Institute of Agriculture and Natural Research

Knuth Farms

Kerry Knuth

Angela Knuth

Gregory Knuth

Garrison Knuth

Tyler Smith

Joe Luck

The Kiewit Luminarium is “a place for people of all ages, identities, and backgrounds to explore astonishing phenomena at the intersection of science, art, and human perception.” Designed by The Exploratorium in partnership with Heritage Services and HDR, the center is a primary attraction on Omaha’s riverfront. The Grid is an iconic feature within the space— a two story, permanent structure that explores the creative problem solving required to take care of our everyday physical environment, from mending clothes to filling potholes. The Exploratorium collaborated with 11 Omaha community members to create this interactive, tactile, and visual experience.

To bring these collaborator’s voices into the exhibit and take visitors out into their worlds, The Exploratorium commissioned a series of short documentary vignettes to play in each section of the grid. Each highlights an aspect of caring for our world through the story of a community member and their organization. The Exploratorium brought Tessa Wedberg on as a consultant in early 2022 to shape the creative approach to the films. They partnered with Jon Hustead's production company to complete the project through final delivery and installation. It was an honor for us to help tell these beautiful stories and celebrate what makes our community great.

Credits:

Jon Hustead — Production Company + Director of Photography

Tessa V. Wedberg — Series Director + Executive Producer

Joshua Foo — Episode Director

Greg LaVern Lilly — Series Producer

Anna Finocchiaro — Photographer

Andre Sessions — 2nd Camera

Sharonda Harris-Marshall — Editor

Sarah Krohn — Post Sound

Thanks to:

Demetria Geralds

SowMobile

Union for Contemporary Art

Paige Serra Reitz

Jessica Freeman

Dan Crane

Martina Geralds

Kate Chapman

Sue Martin

Client: Pepper Jax Grill

Agency: Bailey Lauerman

Creative Director at BL: David Thornhill

Agency Producers: Susan Neuman at [NOT PICTURED]

Director: Joshua Foo

DP/Production Co: Jon Hustead/Ephemera

Producers: Jesse Hassler and Laura Von Roenn

AC/Swing: Sam Foo

Key Grip: Paul Eichler

Grip/Swing: Lauren Abell

Food Stylist: Laurie Leahy

Food Stylist Assistant: Melissa Young

Editor: Lauren Abell

PA: Jasmine Rainey

Official Video for “T3L3VISIÓN ” by M34N STR33T. M34N STR33T album “BESOS”.

Credits:

Directed by: Joshua Foo

Cinematography by: Samson Foo & Lauren Abell

Edited by:Lauren Abell

3D/Graphics by: Haunted Gauntlet

Starring: Conny Franko & Haunted Gauntlet of M34N STR33T.

This video was created for Best Bison to be leveraged for their menu board internally and also for social media. Director - Joshua Foo Producer - Jon Hustead DOP - Jon Hustead Camera Assistant - Sam Foo Food Stylist - Jessica Joyce Urban

Social Media Burger Promotion Directed by Joshua Foo

Director of Photography: Sam Foo

Edit: Lauren Abell

Shot for the Doritos Super Bowl Competition

Director: Joshua Foo

Producer: Jesse Hassler

Edit: Travis Ahrenholtz

Video Promotion for Archetype Coffee's Symmtry Coffee. Inspired by 90's Calvin Klein Commercials. Cinematography: Lauren Abell and Sam Foo Written and Directed by Joshua Foo and Lauren Abell Edit: Lauren Abell
Video Promotion for Archetype Coffee's Decaf Coffee Cinematography - Lauren Abell and Sam Foo Written and Directed by Joshua Foo and Lauren Abell Edit: Lauren Abell

Roger and Chris Ads

This is 1 of 10 Videos used for advertising for streaming platforms and social.

Director: Joshua Foo

DOP: Lauren Abell

Cinematographer: Sam Foo

Editor: Lauren Abell

Swivel Apartments Promo #1

Director: Joshua Foo

DOP: Sam Foo

EDIT: Lauren Abell

Swivel Apartments Promo #2

Director: Joshua Foo

DOP: Sam Foo

Edit: Lauen Abell

Directed by Joshua Foo

DP - Lauren Abell

Gaffer - Sam Foo

Edit - Lauren Abell

M34N STR33T Album Promo

Director: Joshua Foo

Creative Directors: M33N STR33T

Director of Photography: Sam Foo

Editor: Lauren Abell

Kano - Pasta Promo

Director: Joshua Foo

Cinematography: Lauren Abell and Sam Foo

Client: Dundee Bank Director of Photography: Lauren Abell Cinematographer: Sam Foo Directed By Joshua Foo and Lauren Abell Producer: Jessie Hassler Edit: Lauren Abell
RIGHT HERE, RIGHT NOW is an ongoing series documenting Omaha Nebraska's local industries and the effects of the COVID-19 pandemic. This is obviously a very hard time on restaurants and small businesses. Our hope is to shine a light on what is happening to the hard working people here and let their stories be heard. This project is by Joshua Foo and Lauren Abell www.joshuafoo.com/rhrn Instagram: @righthererightnowproject https://www.facebook.com/righthererightnowproject/
RIGHT HERE, RIGHT NOW is an ongoing series documenting Omaha Nebraska's local industries and the effects of the COVID-19 pandemic. This is obviously a very hard time on restaurants and small businesses. Our hope is to shine a light on what is happening to the hard working people here and let their stories be heard. This project is by Joshua Foo and Lauren Abell joshuafoo.com/rhrn Instagram: @righthererightnowproject facebook.com/righthererightnowproject/
RIGHT HERE, RIGHT NOW is an ongoing series documenting Omaha Nebraska's local industries and the effects of the COVID-19 pandemic. This is obviously a very hard time on restaurants and small businesses. Our hope is to shine a light on what is happening to the hard working people here and let their stories be heard. This project is by Joshua Foo and Lauren Abell righthererightnowproject.com Instagram: @righthererightnowproject facebook.com/righthererightnowproject/

The Right Here, Right Now Project

Created by Joshua Foo and Lauren Abell

Cinematography: Lauren Abell

RIGHT HERE, RIGHT NOW is an ongoing series documenting Omaha Nebraska's local industries and the effects of the COVID-19 pandemic. This is obviously a very hard time on restaurants and small businesses. Our hope is to shine a light on what is happening to the hard working people here and let their stories be heard. This project is by Joshua Foo and Lauren Abell righthererightnowproject.com Instagram: @righthererightnowproject facebook.com/righthererightnowproject/
RIGHT HERE, RIGHT NOW is an ongoing series documenting Omaha Nebraska's local industries and the effects of the COVID-19 pandemic. This is obviously a very hard time on restaurants and small businesses. Our hope is to shine a light on what is happening to the hard working people here and let their stories be heard. This project is by Joshua Foo and Lauren Abell righthererightnowproject.com Instagram: @righthererightnowproject facebook.com/righthererightnowproject/

KANO is a documentary currently in the works about chef Kane Adkisson and his brothers, all chefs, working on opening their first family restaurant in Omaha, Nebraska. The story follows Chef Kane all over the world from the midwest, to the west coast, and japan. Kane visits the places that he worked from Saison, Coi, and Ryugin in Tokyo back to his home city of Omaha Nebraska. This documentary is still in production.

THis is a short film following chef Aaron Tekulve of Surrell in Seatle Washington as he talks about his passion for food.

Cinematography: Sam and Joshua Foo

This short film follows Chef Edward Lazzaro of TAYO, a Filipino pop up specializing in home cooked filipino dishes. This pop up series started in Omaha Nebraska and is now currently in Arizona where Edward now resides.

Social Media Promotion for one of The Art of Platings best new chefs Kane Adkisson of KANO pop up.

Cantina Laredo Menu Feature for Social Media

Director: Joshua Foo

Cinematographer: Sam Foo

Producer: Travis Ahrenholtz

Menu Feature for Local, Beer, and Patio

Director: Joshua Foo

Cinematography: The Foo Brothers

Producer: Travis Ahrenholtz

Shirleys Diner Menu Web Feature

Director: Joshua Foo

Cinematographers: The Foo Brothers

Social Media Promotion of the pop up collaboration of Chef Hiro Sato and Yoshitomo.

Video by The Foo Brothers

Cinematography: Sam and Joshua Foo

Social Media Promotion for restaurant HIRO 88.

Cinemtography: Sam and Joshua Foo

Mushiya Menu Web Food Feature

Director: Joshua Foo

Cinematographer: Sam Foo

Boiler Room Wine Web Feature

Director: Joshua Foo

Cinematographer: Sam Foo

Big Omaha Promotional Video from 2017.

Black Oak Grill Promo

Director: Joshua Foo

Producer: Travis Ahrenholtz

Cinematographer: Sam Foo

Digital In-Store Menu Video

Director: Joshua Foo

Cinematographer: Sam Foo

Social Media Interior Design Video Promo

Cinematography: Sam Foo

Directed and Edited by Joshua Foo